AKQA is a digital agency that specializes in interactive and digital marketing. This includes interactive experiences and customer relationship management; e-commerce and technology services; media, search and analytics; interface design; and content creation and distribution. AKQA is the most awarded digital agency in the world. Clients: Google, Nike, BMW, American Express, Amazon, Starbucks, Rolls-Royce, etc.
Performed consumer and market research for developing creative brand strategies.
Translated client briefs into campaign ideas and strategies, and presented at ideation sessions.
Tracked KPIs and measured performance of campaigns under execution.
Identified data trends and extracted insights by using native and third-party analytics tools.
Created presentations of visualized data, metrics, and KPIs to update clients on campaign performances.
Replicated Humans of New York in Foothill College to foster sense of community, belonging, and pride.
Recorded an average of 1,000 audiences per week, with a maximum of 2,788 audiences in one week.
Responsible for creating all of the marketing elements, such as the logos, decals, flyers, and the photographs.
Executed viral marketing to promote the Facebook page by distributing decals and flyers around the campus.
Improved marketing effectiveness by utilizing analytics to monitor user behavior, click-through, unique visitors, etc.
Involved in executing the two annual fundraisers “Japan-U.S. Innovation Awards” and “’Award of Honor’ Gala.”
Played an integral role by applying knowledge gained from experiences in hospitality and customer service.
Served as the bridge between Japan Society and Silicon Valley Japanese Student Association.
Minimized cost of labor for Japan Society by recruiting international students as volunteers.
Provided International students from Japan with volunteer opportunities and exposure to the business world.
Founded the first intercollegiate organization for all of the Japanese international students in San Francisco Bay Area.
United Japanese student communities that were confined to a language school, community college, or university.
Established a centralized platform of communication to ignite inter-school communication and connection.
Managed three teams and undertook organizational development and community outreach.
Expanded the organization to 400 members in 8 months, covering over 10 schools in Northern California.
Participated in seminars and case studies on entrepreneurship with students and professors from top universities.
Competed in the business case competition by forming and collaborating with a team of eight participants.
Led the team by initiating and moderating brainstorm session, and development of business plan and the final pitch.
Won first place – tied with another team.